Sponsored article puts small digital outdoor campaigns from €4,500

A sponsored article on Nieuws.nl says a small digital outdoor advertising campaign reaching about 300,000 contacts can start at €4,500, while suggesting quieter months, flexible scheduling and last-minute placements as ways to reduce costs. The piece was written with outdoor advertising specialist Mediamax, which also advises advertisers to ask the agency about current offers.

It says location, season and the share of screen time bought all affect the price. Demand typically rises from September and peaks in the weeks before Christmas, while January and summer are usually cheaper. Around busy dates such as Valentine’s Day and King’s Day, advertisers may also save by scheduling a campaign a week earlier or later.

The article presents digital screens as a lower-cost way to start, partly because printed posters can involve additional printing and installation charges. Digital adverts can also be changed or paused more easily. It recommends comparing several options and using a specialist media agency, which may buy space from multiple operators and negotiate discounts.

Nieuws.nl’s article is sponsored content, and its cost figures and savings suggestions are presented by Mediamax rather than as an independent price survey. Actual rates will depend on the campaign, location and timing.