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Chinese authorities fined a local company 800,000 yuan over a Dove advert depicting a woman receiving chocolate from another man. The brand apologised after the video drew criticism for allegedly promoting infidelity.
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Chinese authorities have fined a local company 800,000 yuan (about €110,000) over a Dove chocolate advert that regulators said portrayed infidelity as a “sweet experience”.
The advert, made for the US-owned brand, shows a woman receiving chocolate from another man after her boyfriend ignores her. Shanghai’s market regulator said it promoted “wrong views on marriage and traditions”.
The video had already drawn criticism on Chinese social media for allegedly promoting cheating. Dove apologised, calling the advert “clearly inappropriate”, and said it had not gone through the company’s internal content-review process. The fine was imposed on the Chinese company that made the advert.
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