Unilever sells US plaster brand Welly Health

Unilever has sold Welly Health, the US brand known for its colourful plasters, to investment firm Forward Consumer Partners. The deal is expected to close by the end of 2026, but its value has not been disclosed. [1]

The British consumer goods group acquired a majority stake in Welly in 2021 from co-founder Eric Ryan. The new owner says Ryan will return to the brand as a strategic adviser and board member. [1]

The sale is another step in Unilever’s shift towards beauty and wellbeing brands under chief executive Fernando Fernandez. The company has also sold food brands including Knorr and Calvé, as well as Dutch personal-care brand Zwitsal. Unilever said Zwitsal did not fit its strategy of investing in global brands with broad international reach. [1]