Adobe forecasts surge in AI-assisted Christmas shopping traffic
Adobe forecasts a sharp rise in AI-assisted visits to US online shops as the Christmas shopping season approaches.
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Adobe expects AI-assisted traffic to US online retailers to rise by 130% compared with last year. The forecast points to a growing role for AI tools in how shoppers find products, though Adobe did not give a precise period for the traffic comparison in the figures reported by Nieuws.nl. [1]
Adobe also forecasts US online sales of $275.1bn in November and December 2026, up 6.7% on the same period last year. Those figures cover all online sales, not just purchases involving AI. [1]
Adobe says shoppers who use AI to search for products buy more often and spend more per transaction than visitors arriving through non-AI channels. [1]
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