Erling Haaland sues Norwegian airline over alleged use of his likeness
The airline has confirmed receiving a summons after Haaland challenged its alleged use of his distinctive appearance in ticket promotions.
What has changed? · 01/10/2026, 23:43 UTC
Review information is loading.
Erling Haaland has taken Norwegian Air Shuttle to court over what his lawyer says was unauthorised use of his appearance to promote tickets during the World Cup. The airline confirmed that it had received a summons. [1]
Haaland’s lawyer, Thomas Hagen, told AFP that the case concerns the airline’s use of the footballer’s distinctive physical features. Norwegian posted a social-media montage showing a plane with a ponytail, alongside a caption saying it had never looked so Norwegian. The ponytail is thought to be the feature at issue. [1]
A Norwegian spokesperson described the posts as spontaneous messages of support for the national football team last summer and said the airline regretted that they had led to legal action. [1]
Sign in to give this article a thumbs up or down.
About this discussion and AI questions
Private test discussion. Comments are readers’ views and are not yet automatically fact-checked. Editing is available for 60 seconds after posting.
Sign in with a confirmed reader account and choose a username to read comments and participate.
Sorting applies to top-level comments; replies remain oldest first. New comments and likes can change the order. Refresh for the current ranking.
Loading comments…