EU accepts Temu plan to tackle illegal listings

The European Commission has accepted Temu’s plan to improve how it identifies and prevents the sale of illegal products on its platform. The Chinese online retailer has four months to investigate how illegal goods continue to be listed and where its detection systems need improvement, according to ANP.

Temu was fined €200 million in May for failing to do enough to keep illegal products off the platform, in breach of the EU’s Digital Services Act. The Commission had warned that further fines could follow unless the company set out improvements.

Temu has pledged to map how it detects illegal sales and identify areas for change. The Commission’s acceptance of the plan does not itself establish that illegal listings have been eliminated.

In July, the Commission fined another Chinese online marketplace, AliExpress, €550 million over similar concerns. Brussels has said illegal, unsafe or counterfeit goods are too readily available through the platforms.