More than 2.1 million watch Dutch Sinterklaas parade
The national Sinterklaas parade in Grave drew more than 2.1 million viewers on Saturday, making it the Netherlands’ most-watched programme of the day, according to preliminary figures.
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More than 2.1 million people watched the Netherlands’ national Sinterklaas parade on NPO 3 on Saturday, according to preliminary figures released on Sunday by the National Media Research body (NMO). It was the day’s most-watched programme, but viewing was down on last year’s parade.
Viewing figures analyst Tina Nijkamp said more than 2.4 million people watched in 2025. She had expected a record this year, she wrote on Instagram, but the record remains with the 2014 parade, which also drew 2.4 million viewers watching live on television.
The parade, held in Grave, was followed in the day’s ratings by NPO 1’s *Even Tot Hier*, watched by 1.8 million people, and *Sinterklaasjournaal* on NPO 3, with 1.3 million. A late-night special of *Pauw & De Wit* about the political crisis drew 652,000 viewers.
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