Pathé to hypnotise 30 film fans in first-viewing experiment
Pathé plans to hypnotise 30 film fans at a 9 November event in The Hague, testing whether they can experience a favourite film as if seeing it for the first time.
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Dutch cinema chain Pathé plans to put 30 film fans under hypnosis in an experiment designed to recreate the surprise of watching a favourite film for the first time.
The event, called Pathé REWIND, is scheduled for 9 November at Pathé Buitenhof in The Hague. Participants will choose from *The Matrix*, *Se7en*, *La La Land* and *Interstellar*; one film will be selected based on their preferences and screened for the group.
Before the screening, each participant will have an online session with hypnotist Victor Kraemer. They will be hypnotised again shortly before the film, after which Pathé will observe whether they experience it differently from previous viewings.
Applications are open until 29 October. Pathé says the experiment is intended to test whether the tension and surprise of a first viewing can be brought back.
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