Sinterklaasjournaal opening episode draws more than 2.3 million viewers
The opening episode of the Sinterklaasjournaal drew more than 2.3 million viewers on Monday, topping the day’s viewing figures, according to preliminary NMO data.
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The first episode of the new Sinterklaasjournaal season drew more than 2.3 million viewers in the Netherlands on Monday, making it the most-watched programme of the day, according to preliminary figures from the National Media Research (NMO).
The figure put the children’s programme well ahead of the day’s runner-up, the 8pm NOS news bulletin on NPO 1, which attracted 1.4 million viewers. The new season of Boer Zoekt Vrouw also began on Monday, drawing 1,989,000 viewers, according to the same report.
Viewing figures analyst Tina Nijkamp said on Instagram that the Sinterklaasjournaal had also surpassed its own record. The figures remain preliminary.
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