Even tot Hier makers say Ukraine ambulance appeal changed their outlook

Niels van der Laan and Jeroen Woe, the makers of the Dutch satirical programme *Even tot Hier*, say a fundraising appeal for ambulances in Ukraine made them more aware of the war and more determined. They spoke on Thursday at the Gouden Televizier-Ring Gala, where the programme was nominated for the Televizier-Ring Impact award. [1]

The pair said that seeing images from Ukraine and receiving thanks from soldiers changed how they experienced the appeal. The need for ambulances made a vast conflict feel more tangible: “When Oleg says ambulances are needed, it suddenly becomes more concrete,” they said, in translation.

The programme highlighted TATU, an ambulance fundraiser run by Ukrainian accordionist Oleg Lysenko, in 2025. Nieuws.nl reported that viewers donated more than €3.18 million for ambulances and medical supplies. Lysenko said more than 250 ambulances had since been sent to Ukraine. He had expected no more than €100,000 in donations and hoped the award nomination would draw fresh attention to the campaign. [1]