White House announces signing of US music tourism law

The White House said the president signed S. 195, the American Music Tourism Act of 2025, on 9 October. The measure adds music destinations and events to the travel-promotion responsibilities of the Assistant Secretary of Commerce for Travel and Tourism under the Visit America Act. The House had passed it on 15 September. [1] [2] [3]

The official must identify US locations and events important to music tourism, and facilitate and promote domestic travel to them. The law assigns a similar role for international travel, to be carried out in coordination with relevant federal agencies. Music tourism is defined broadly: it includes trips to museums, studios and venues of any size, as well as festivals, concerts and other music-related events. [2]

The Assistant Secretary must report to two congressional committees within a year of the law’s enactment and every two years thereafter. Those reports cover wider domestic and international travel goals, not just music tourism. The law sets no numerical target for visitors or spending. [2]