Sinterklaasjournaal back above two million viewers after midweek dip
The Sinterklaasjournaal returned to more than two million viewers on Thursday after a midweek dip, as anticipation builds over the new actor playing Sinterklaas.
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The Sinterklaasjournaal drew more than two million viewers on Thursday, returning above that mark after its audience fell to 1.8 million the previous evening, according to preliminary figures from the Netherlands’ National Media Research organisation (NMO), reported by Nieuws.nl.
Thursday was the programme’s fourth consecutive day as the most-watched broadcast of the day. Its record remains 2.33 million viewers, who tuned in on Tuesday amid anticipation over who will take over as Sinterklaas from Stefan de Walle. The NTR announced in September that de Walle would not return.
The programme has so far kept the new actor off screen, building suspense around a storyline in which Sinterklaas is missing. Nieuws.nl said viewers were expected to remain in the dark in Friday’s episode; the NTR has said the new Sinterklaas will appear at Saturday’s national arrival event.
Television ratings analyst Tina Nijkamp said Thursday’s audience figures boded well for Saturday’s broadcast. Nieuws.nl suggested the Wednesday dip may have been linked to Sint-Maarten celebrations, but did not establish that as the cause.
The earlier report on Tuesday’s record audience is covered in our account of the Sinterklaasjournaal’s second episode.
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