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The presenter says a reported low viewing measurement for his RTL 7 programme does not reflect its audience, but no viewing total has been reported.
Nieuws.nl reported that viewing figures for Sunday’s edition of *Business Class* were so low that no measurable figure was produced. Mens responded on Radio 538’s morning show on Wednesday, 7 October, saying he and his advertisers were not worried. [1]
He rejected the suggestion that nobody had watched. Mens said ratings were based on a panel of 1,500 people using monitoring devices, and argued that it did not reflect the over-50s he regards as his programme’s audience. [1]
Mens said he believed more people watched than the measurement captured. Nieuws.nl gave no numerical audience figure for Sunday’s programme. [1]
1 listed sources · explore evidence, limitations and provenance.
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